Guest Post by Gagandeep Singh
A landing Page is the first page which a visitor see on your website. A visitor can reach your landing page through search engine, by clicking a link in your promotional email or paid search campaign. Each Company has a landing page where all its visitors are being directed to . These pages contain a call to action message for your visitor and help you to fulfill your goals which are sometimes selling a product or getting specific information.
Things to know before Designing a Landing Page
Before Designing a Landing page, you should ask yourselves the purpose of landing page and desired action which you want your visitors to take after reaching at your landing page. Once you are clear about the purpose of landing page and action which you want to be taken by your visitor then you can move further to design your own Landing Page.
Important Tips For Effective Landing Page
Information: – In order to push your visitor to take desired action you need to provide him with the information which can convince him to take action. Remember the more information you provide, the more you sell. Keep the message straight and clear. Don’t put any useless information on your landing page. For eg: – If you are selling a product, tell them about your term and conditions and other shipping information clearly or If you want some information about the visitor , convince them that their information would be completely save with you and won’t be used anywhere else without their permission.
Pages Should Load quickly: – Be Sure that your pages should load quickly even on Dial up connections as many users are still using dialup connections. An ideal Landing page should load in less than 8 seconds.
Avoid Flash: – Avoid using Flash To make your landing page more cool. Use of Flash not only stops users with old browser to view your landing page but also it is not search engine friendly and take more time to load.
F-Pattern Principle: – Web Studies reveals that human eyes read a page in F-pattern. So Make Your Landing Page according to F-pattern Principle.
Be Persuasive: – Your Landing page should able to pursue your visitor to take the action. There are very few persons who take action of your own, you need to convince majority else they won’t take any action.
Structure of Landing Page: – Your Landing page should be simple and easy to read. Users don’t like to scroll so entire landing page should fit in the screen. The main message should be at the center. Break big paragraphs in to small paragraphs. Mark your links clearly. Use graphics to make the page more interactive.
Make it Easy: – Try to make everything as easy as possible for your prospect. If you are looking for any information make your input form very simple and don’t ask for any unwanted information. If you are selling any product make the checkout process simple and short, Auto-populate the field wherever possible.
Test, Modify and Test Again: – Each niche has its own audience and one could not determine what an effective landing page would be for any niche so keep your landing page testing, analyze the results, modify your landing page and then test it again until you are satisfied with your landing page.
Gagandeep Singh is a Freelance Writer who writes on Landing Page Optimization, Internet Marketing and Search Engine optimization.
{ 21 comments… read them below or add one }
Good post. The landing page issue has been something I’ve thought a lot about, in part because it’s something I don’t have a lot of experience with. Thanks for sharing!
.-= Shane@Master Dayton Freelance Blog´s last blog ..College Students as Part Time Writers, Part One =-.
Mr. Singh, does having sitemap listed on the landing page increases the conversion rate? Also, what about the bounce rate? I am very eager to follow the above tips in designing a slick landing page for one of my business website. I just had these two questions and would like to clarify..
Thanks,
Mack!
these are great tips for building a landing page. Recently I’ve seen a lot of video landing pages, what do think of using videos in your landing pages?
These tips are really useful, I think i’ve never really tested my landing page enough – I put it up there and just assume it looks ok so it works but i should tweak the copy and design and then test it a bit more
.-= Adam@diy solar power´s last blog ..How to make DIY solar panels =-.
Thanks for the post. I’m curious why most landing pages have highlighted yellow text in typewriter font … must be effective but for me when I see that all I see is “they’re just trying to sell me something”.
I just got through reading a great book on landing pages. It basically broke websites into three types.
A.) Corporate Main Site
B.) Product Mini-Sites
C.) Individual Product Sales Pages
All of them serve a function of course. I mean, who doesn’t want to create a brochure like site for their business? The only problem with that is, you want to eliminate as much clutter as possible sometimes to help make a sale … so sometimes minisites and sales pages are absolutely necessary for conversions AND for search engine traffic.
Thanks for these hints to build a successful landingpage. Unfortunately I finished my new one yesterday
. But I will check whether there are some points out of your tips which still can be realized.
.-= Jill´s last blog ..Fondssparplan =-.
Thanks for your excellent advice here – making sure your landing pages are right is SO important and can save you a ton of money in the long run. If you’ve paid for the click you want to make sure that the first thing a user sees offers them exactly what they were looking for, and it’s important that you keep testing to make sure that is the case!
well thanks for the usfull hints about the successfull landing page maybe you could have alook at one of my landing pages and tell me what you think. i know these tips will come in handy
.-= greg @ ferret finder´s last blog ..Ferret Finder Tutorial =-.
I believe in Landing page importance to an online business or may be even not online…
its like a first impression…
nice post thanks…
.-= Gamboa@MS Small Businesses´s last blog ..Oct 13, Small Business Marketing Tips =-.
from youtube to your site, you need a good landing page I agree! or anything that you’ll be linking to your site should should give a good impression so they’ll stay for another 1 minutes to your site…
thanks for sharing your ideas about it….
.-= Ina@DesktopTube´s last blog ..Land page =-.
first impression last!
and its very important here in internet world!
i believe in the fact that customer easily hit close button once they dont what they are seing, and that is our landing page…
thanks a lot.
a very detailed and informative post on creative landing page. Interesting read. Testing and retesting are the wonderful option that really works well to make our website effective. Thanks for this useful tips and ideas.
This is some great information! I have struggled for some reason to create a good landing page. I know how important it is to put your best face forward so to speak since it will most often make or break whether the user stays at your site.
.-= Tracy@medifast.com´s last blog ..Medifast: Everything a Fad Diet Isn’t =-.
How your landing page appears is how the visitor would react to it. I’ve seen many sites with those flashy landing pages and it just irritated me. Aside from that, if it’s advertisement, it should be really well read and not time consuming. Once the visitor had seen what he wanted, it’s the time he would go on clicking.
The response channels on a landing page also help to increase the desired action or conversion from visitors. Many individuals are still hesitant to provide information over the Internet; therefore, a toll-free number can be helpful to: 1)instill confidence in the visitor that the advertised business is legitimate enough to have a phone number and 2)increase conversions by allowing visitors to order or inquire through a channel with which they may be more comfortable. In a similar vein, displaying the business’s physical address on the page can also boost visitor confidence and – anything toward this end – will help to boost conversion rate.
I’m glad I found this post – “make it easy” is my lil’ catchphrase for landing pages. It’s frustrating when you stumble across a blog (for example) and you’ve got to register to comment or the captcha doesn’t load or something.
Streamline everything; get results.
.-= Ed Fry´s last blog ..Search Top Keywords | The ‘Keyword Kube’ =-.
Great post – landing pages are so complex really. You can make really minor changes and see huge differences in conversion rates.
I guess it’s all about knowing exactly what information the visitor wants and making sure that you provide it in a clear, compelling way. And adding those all important call to actions to get the conversion!
Good tips – I’ll be reviewing my landing pages now!
.-= SMEketing: Outsourced Marketing for Small Businesses´s last blog ..Using Blogs for Small Business SEO: Part Two =-.
You make some great points here. The landing page of your site, is the first impression that the user will see, and as the saying goes, “you don’t get a second chance to make a first impression.” Having an effective and motivating landing page can easily determine the success or ultimate failure of your site.
I’ve been using a landing page on my website for a while now… I find it’s better than the stereotypical “blog” layout that so many sites utilize. Not that that’s a bad thing, but it makes it a bit more unique I think.
.-= Travis´s last blog ..Spending Too Much Money =-.
Some really great tips here for creating a high conversion page.
One point that I can’t stress enough is to test, test, test.
Do split tests regularly. Different headlines, different buy now buttons, different prices. See what works best and keep it.
Rememeber – only test one thing at a time or you won’t know what worked and what didn’t!
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