Marketing Your Products and Services with Friends and Family

When you think about your product or services, the first thing on your mind is always marketing. Without a proper marketing strategy, you are not going to make a favorable impact on your balance sheets. Business is all about using the right marketing strategy. Even if you have the best product, you will never make a dime without a hard-hitting marketing campaign.

You can use friends and family to produce great marketing results in various ways. Here are a few interesting ways to market your products with the help of your friends and family.

Using Social Media

You can take advantage of social media sites such as Facebook, My Space, and Orkut to market your products. You can grow your list of friends on Facebook and this in turn will allow you to reach more people for marketing your products and services. Facebook is a phenomenon and today the website has more than 900 million users. Think about the potential it offers as a marketing tool.

There is another interesting social media site called Pinterest. This is fast becoming the talk of the internet. It is easy to create pins of your products on Pinterest and market your products.


Twitter is the best way to stay in touch these days. You can stay updated about news and events and about the whereabouts of your friends and family by sending tweets as often as you want. However, the value of Twitter as a marketing tool is often underestimated. Imagine being able to reach thousands of people with a single tweet of a hundred and forty characters! Millions of people send out tweets everyday and you can grow your following on Twitter very rapidly. Your followers could be tweeting about your products and services everyday and it could spread like wildfire.

Word of Mouth

When it comes to marketing, nothing can beat the good old word of mouth. This is where friends and family can help you to spread the word. You can distribute your business cards and product brochures among your friends and family and this is bound to produce good results.

Get help with Adwords

Using Google Adwords as marketing tool is not easy. In fact, it can be very costly if you do not use it correctly. Google Adwords can produce instant results but you will need assistance in handling your Adwords campaigns. If you have a friend or a family member who is well versed in the use of Google Adwords, then you should consider seeking help from such a friend or family member. If done properly, Google Adwords will get you good returns on your marketing investment. You can even use Yahoo Search Marketing for marketing your products.

Using Video Sharing Sites

Video marketing is probably the most effective medium for marketing your products. If you upload great videos on YouTube and these videos go viral, then you have hit the jackpot. These videos could bring targeted traffic to your website. Targeted traffic is precisely what you need for your website. The key is to create great eye-catching videos. Your videos should be preferably in high definition. If you can create interactive videos about your products and services, then that would be a great advantage. You can ask for help from your friends and family to create fantastic marketing videos for YouTube.

You can be as creative as you want to when it comes to devising methods of marketing for your products. You should sit down with friends and family and have a brain storming session to think of all possible methods of marketing.

Emily is a marketing enthusiast and also works for a company which sells tranceivers like the Cisco SFP. She enjoys getting to know as much about social media as possible and is a self-proclaimed Facebook junkie.